Noida's Ishan Institute's (IIMT) unique Valentine's Day

I was surprised to read this unique Valentine's Day celebration reported in the TOI today. As per the news, Noida's Ishan Institute of Management and Technology (IIMT) had a bhai-behen ka pyaar kinda Valentine's Day celebration!

During the seven-hour long event, IIMT's girl students cooked food for boys while the boys (and a few girls) participated in a treasure hunt game. But why the brother-sister theme? Well, IIMT did not want the students to get carried away on Valentine's Day. Now we all know that V-Day is not just about romancing your beloved but I wonder how the love birds at IIMT dealt with it!

Why celebrate Valentine's Day?

It's my second Valentine's Day after my marriage! And I'm very excited about it.

There has always been a debate on Valentine's Day being a marketing gimmick and why the hell one should dedicate just one day to love. They say that it is a mega sales opportunity created by companies selling greeting cards, chocolates, flowers, stuff toys and even electronic products. May be it's true, but then don't you feel that the red hearts and flowers all across the city during Valentine's week create some magic! C'mon, don't tell me you don't adore it all. And you can always stay away from buying expensive gifts, if you do not wish to fall prey to marketing gimmicks.

Anyways, I have always been of the opinion that dedicating at least one day to a particular thing really makes it very special. Then it's up to you to celebrate for a couple of days, a week or a month for that matter. Don't we dedicate one day of the year to a birthday or an anniversary! Same applies to V day.

Well, me and my husband started the celebrations from 1st February and decided to spread the cheer for 14 days. The way we had an 11-day anniversary celebration! And trust me, we aren't dedicating all the 14 days to marketing companies to earn profit from us.

So forget debating why we should or should not celebrate Valentine's Day. Go ahead, spread love and make someone feel special.

Wish you all a very Happy Valentine's Day!!!